Job Description
PRIMARY RESPONSIBILITIES: • Assist to draw up marketing activities as well
as create/organize promotion activities to promote the hotel’s products,
service, facilities and promotions. • Assist to implement Dusit graphic standard
in guest collaterals, sales collaterals and advertising execution to ensure
that each items is in line with the Dusit graphic standard and is validated
by the Corporate Office. • Assist to support the sales department by developing
the hotel sales tools including presentation file, corporate gift, multimedia
tool etc. to ensure the most appropriate communication of the hotel, the product
and the brand. • Assist to develop and implement the collateral and promotional
materials of the hotel’s F&B outlets as well as actively promote
the hotel’s outlets into the market. • Assist to manage E-Newsletter, Poster,
Flyer, banner as wll as update TV screens in guest rooms and LCD screen in hotel
public area • Manage, develop the customer relationship program as well as
the Dusit Gold program. • Seek partnership and joint promotions with credit
cards companies, magazines, airlines, websites, mobile networks and business
association. • Develop and maintain excellent working relationship with business
associates, sponsors and guests. • Be the hotel representative in both internal
and external functions and events. • Conduct marketing survey for all
F&B outlets throughout the year as planned and compile the report
with marketing suggestion. • Analyze/evaluate promotion and advertising as well
as the marketing performance. • Fully responsible for the hotel’s database
including gathering more new potential, maintain the exiting as well as develop
the database and the hotel’s email marketing. • Be responsible for the Music
in the hotel public area. Administration • Responsible for the marketing plan,
promotion, website marketing taking into consideration of the following:
– • Local requirements, market needs, competition, trends, potential
costs, availability of hotel products, merchandising and promotion • Responsible
for the marketing analysis in terms of Hotel rooms promotion, restaurant
promotion and Hotel products promotion Training and Human Resources • Establish
and maintain the Hotel image through marketing. • Support the other departments
in better marketing information systems. • Develop formal training plans
and conducts on the products marketing training sessions to the staff if there
are the need. • Ensure wherever possible that employees are provided with a work
place free of discrimination, harassment and victimisation. • Treat complaints
of harassment and discrimination promptly and confidentially. • Treat customers
and colleagues from all cultural groups with respect and sensitivity. • Identify
and deal with issues which may cause cross cultural conflict
or misunderstanding. Technical Responsibilities • Knowledge of current marketing
developments/trend in area of expertise. • Ability to interpret, adapt and apply
marketing guidelines and procedures. • Strong interpersonal and communication
skills and the ability to work effectively with a wide range of constituencies
in a diverse community. • Skills in marketing and sales analysis, formulating
marketing policy and developing and implementing new strategies and procedures.
• Knowledge of business practices and procedures. Commercial Responsibilities •
Attend to specific guests in terms of marketing as required. • Interact
with individuals outside the hotel included but no limited to, clients,
supplier’s officials, competitors and other members of the local community, when
required to do by Director of Marketing Communications. OTHERS • Continuous
learning through own IDP. • Any other duties as may be assigned by the superior.
ACCOUNTABILITIES • Represents Dusit’s brand and its values at all times. We
will establish relationships and foremost and we will deliver an exceptional
guest experience and promote Thai graciousness. COMPANY’S CULTURE • Communicate
and fully embracing the Company’s culture (our Vision, our Mission and our
Values), leads by example and cascade to all your subordinates. – “Proud
to belong and to contribute” CONFIDENTIALITY • Ensure confidentiality and secure
storage of all intellectual property and data bases, both hard copy
and electronic. Adhere to Dust Internet and E-mail policy. Ensure Hotel,
Customer and Staff information or transactions are kept confidential during
or after employment with the company.
JOB REQUIREMENT • Minimum education of Bachelor degree in Public Relation, Mass
Communication or relevant discipline • Minimum of 1-2 years relevant experience
in a similar capacity • Possess a quality to establish strong media and social
connections. • Have a positive attitude toward challenges and the drive to excel
• Have good communication skills in written and spoken English
Dusit Hotels & Resorts was founded in 1948 by Ms. Thanpuying Chanut Piyaoui, with its first hotel being the Princess Hotel on Charoen Krung Road in Bangkok. Dusit Hotels & Resorts runs a variety of unique international hotels and resorts around the world, including brands like Dusit Thani, Dusit Princess, and Dusit D2. The group also owns educational institutions such as the Devarana Spa and the Le Cordon Bleu culinary school. Dusit Hotels & Resorts is dedicated to preserving authentic Thai culture, sharing a warm hospitality philosophy, and providing top-notch service and memorable experiences.