Public Relation and Social Media Assistant Manager

Founded in 2001 in Thailand, we have since expanded across the world,
welcoming guests in some of the world’s most captivating locales — from pristine
beaches and private islands to ancient sites and vibrant metropolises. If
you are driven by a passion for generosity, warmth and heartfelt hospitality,
Anantara offers a career without limits.

Public Relations &
Media Relations

· Support the development and execution of the resort’s
annual public relations strategy and communications calendar in line
with business priorities.

· Build and maintain strong relationships
with local, regional and international media, editors, journalists and relevant
industry contacts.

· Draft and coordinate press releases, media alerts,
fact sheets, talking points and other PR materials, ensuring accuracy
and consistency with Anantara brand standards.

· Coordinate media stays,
interviews, press visits and hosted experiences from initial invitation through
itinerary planning, on-property support and post-visit follow-up.

·
Monitor media coverage and proactively identify opportunities to strengthen
awareness of the resort, its accommodation, dining, wellness, events
and sustainability initiatives.

Social Media Strategy & Community
Management

· Support the development and implementation of social media
strategies across Instagram, Facebook, TikTok, LinkedIn and other relevant
platforms.

· Manage the day-to-day social media calendar, ensuring
a consistent content mix that supports rooms, villas, dining, spa, events
and brand storytelling.

· Create, review and publish engaging copy
and content while maintaining the resort’s tone of voice, visual identity
and brand standards.

· Oversee community management by responding
to comments and messages in a timely and professional manner and escalating
guest concerns when required.

Content, Influencers &
Partnerships

· Plan and coordinate photo and video shoots with internal
teams, agencies, photographers and videographers, including briefs, shot lists,
logistics and content approvals.

· Identify, evaluate and coordinate
influencers, content creators and brand partners whose audience and positioning
align with the resort’s target guest profile.

· Manage influencer
and collaboration requests, including profile evaluation, deliverables,
itineraries, contracts where applicable, content tracking and post-campaign
reporting.

Campaign & Brand Coordination

· Work closely
with Marketing, Food & Beverage, Rooms, Spa and other departments to develop
communication plans for resort experiences, offers, launches and key calendar
moments.

· Support integrated campaigns across PR, social media, digital,
partnerships and on-property communications to maximise reach
and engagement.

· Liaise with external PR, social media and creative
agencies, providing clear briefs, feedback and timely approvals to ensure
high-quality delivery.

· Ensure all external communications, imagery
and promotional materials are accurate, on brand and aligned with the resort’s
positioning.

Analytics, Reporting & Team Support

·
Monitor PR, social media and influencer performance, including coverage, reach,
engagement, audience quality and campaign results, and translate findings into
actionable recommendations.

· Prepare regular performance reports
and competitor reviews, highlighting key achievements, trends, opportunities
and areas for optimisation.

· Support the Cluster Director of Marketing
& Communications with departmental planning, presentations, budgets,
purchase requests and other communications-related administration
as required.

· Provide guidance and day-to-day support to junior team
members and suppliers, helping maintain strong organisation, deadlines
and quality standards across projects.

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