Founded in 2001 in Thailand, we have since expanded across the world,
welcoming guests in some of the world’s most captivating locales — from pristine
beaches and private islands to ancient sites and vibrant metropolises. If
you are driven by a passion for generosity, warmth and heartfelt hospitality,
Anantara offers a career without limits.

Cluster E-Commerce
Manager

Department: Sales &
Marketing / E-Commerce
Reports to:
Director of Sales & Marketing / Cluster Commercial Leader />Scope: Cluster Properties

Job
Purpose

The Cluster E-Commerce Manager is responsible
for developing and executing e-commerce strategies across the cluster
to maximize online revenue, increase direct bookings, strengthen digital
presence, and optimize performance across hotel websites, OTAs, and other
digital distribution channels.

Key
Responsibilities

E-Commerce Strategy &
Revenue

• Develop and implement e-commerce strategies
  aligned with the commercial objectives of each
  property.
• Drive online revenue and increase direct booking
  contribution.
• Identify opportunities to improve conversion,
  visibility, and overall digital performance.
• Work closely
  with Revenue Management to ensure online promotions and strategies support
  revenue objectives.
• Monitor market trends, competitor
  activities, and digital opportunities.

Website &
Direct Channels

• Manage and optimize hotel website
  content, offers, packages, and promotions.
• Ensure property
  information, images, descriptions, and offers are accurate and up
  to date.
• Support initiatives to improve website traffic,
  conversion rates, and direct bookings.
• Coordinate landing
  pages and online campaigns in line with brand
  standards.

OTA & Distribution
Management

• Manage and optimize hotel presence across
  key OTAs and online distribution platforms.
• Ensure accurate
  content, images, facilities, room descriptions, and promotional
  information.
• Develop and manage OTA promotions to maximize
  visibility and revenue opportunities.
• Monitor ranking,
  conversion, production, and competitor positioning.
• Work
  with Revenue and Reservations teams to resolve online distribution
  issues.

Digital
Marketing

• Coordinate digital campaigns with Marketing,
  Sales, Revenue, and relevant corporate teams.
• Support paid
  search, metasearch, display, social media, and other digital initiatives where
  applicable.
• Identify opportunities to strengthen online
  visibility and customer acquisition.
• Ensure digital
  campaigns are aligned with property and cluster business
  priorities.

Performance Analysis &
Reporting

• Monitor key e-commerce KPIs including online
  revenue, website traffic, conversion, channel contribution, and campaign
  performance.
• Prepare regular performance reports
  and provide recommendations for improvement.
• Analyze
  booking trends, customer behavior, market performance, and competitor
  activities.
• Measure campaign effectiveness and optimize
  activities based on performance.

Cluster
Coordination

• Ensure consistent e-commerce standards
  and strategies across all cluster properties.
• Provide
  e-commerce guidance and support to each property based on individual business
  needs.
• Coordinate with property and cluster Sales,
  Marketing, Revenue, Reservations, and Operations
  teams.
• Share best practices and identify opportunities
  that can benefit multiple properties.

Qualifications
& Experience

• Bachelor’s degree in Marketing,
  E-Commerce, Hospitality, Business Administration, or related
  field.
• Minimum 3–5 years of experience
  in E-Commerce, Digital Marketing, or Online Distribution,
  preferably within the hotel or hospitality
  industry.
• Previous experience managing multiple hotels
  or cluster responsibilities is an advantage.
• Strong
  knowledge of hotel websites, OTAs, online distribution, digital marketing,
  and revenue principles.
• Strong analytical and reporting
  skills with the ability to translate data into actionable
  strategies.
• Good knowledge of Microsoft Office and relevant
  e-commerce/digital platforms.
• Excellent written and verbal
  communication skills in English.

Key
Competencies

• Commercial and revenue-driven
  mindset.
• Strong analytical and problem-solving
  skills.
• Digital and e-commerce
  expertise.
• Strategic thinking and attention
  to detail.
• Strong communication and coordination
  skills.
• Ability to manage multiple properties
  and priorities.
• Results-oriented with a proactive
  approach.
• Strong teamwork and cross-functional
  collaboration.

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