Job Description
Digital Marketing Manager Banyan Tree Veya – Valle de Guadalupe , & Banyan Tree
Cabo Marqués – Acapulco About Our Team At Banyan Tree Veya & Banyan Tree Cabo
Marqués, we craft meaningful and emotionally resonant journeys through mindful
luxury, wellbeing, and a deep sense of place . Our digital presence is
an extension of this experience—where every interaction, image, and story
reflects the essence of our brand, inspiring connection and elevating the guest
journey from the very first touchpoint. Role Purpose The Digital Marketing
Manager is responsible for leading and optimizing the digital strategy across
the brand and property, ensuring a refined, cohesive, and high-performing online
presence . This role drives brand visibility, positioning, demand generation,
and direct revenue through strategic use of digital channels, content,
and platforms. The Impact of This Role This position plays a critical role
in shaping how guests discover, experience, and connect with Banyan Tree Veya
in the digital space.
Through a balance of data-driven strategy and elevated storytelling , the role
ensures: Strong brand positioning in the luxury segment Growth in direct
bookings and revenue contribution Seamless and inspiring digital guest journey
Consistency across all digital touchpoints Position Objective To lead
the execution and continuous optimization of all digital marketing
initiatives—ensuring that every online interaction reflects the sophistication,
authenticity, and emotional connection expected from a world-class luxury
hospitality brand. Key Responsibilities Digital Strategy & Brand Positioning
Lead and oversee digital marketing initiatives including brand websites, paid
media, SEO/SEM, CRM, email marketing, and social media. Ensure all digital
touchpoints reflect the brand’s luxury positioning, visual identity,
and storytelling. Collaborate with Revenue, Sales, PR, Operations, Spa,
Wellness, F&B, and Brand teams to ensure alignment and commercial impact.
Website Optimization & Guest Journey Continuously optimize website content, user
experience, and performance to enhance conversion.
Ensure all guest-facing information (offers, experiences, dining, spa, seasonal
activations) is accurate and up to date. Identify opportunities to improve
the booking journey and increase direct revenue contribution. Performance
Marketing & Analytics Oversee and evaluate performance of digital campaigns
across Google Ads, Meta, retargeting platforms, and other channels. Monitor
traffic, booking trends, and conversion metrics using analytics tools
and dashboards. Generate actionable insights to drive continuous optimization
and ROI improvement.
Collaborate with external agencies to ensure strong campaign performance
and strategic alignment. Content & Digital Assets Coordinate photo and video
productions for rooms, villas, F&B, wellness, spa, weddings, and brand
experiences. Ensure all visual content aligns with luxury standards and brand
storytelling. Manage digital asset libraries and distribution platforms (e.g.,
OTA channels, Ice Portal). Support the creation of emotionally compelling
digital narratives.
Innovation & Market Awareness Stay ahead of trends in luxury hospitality,
wellness, travel, and digital marketing. Monitor competitive positioning
and identify opportunities for differentiation and innovation. Budget &
Performance Management Manage digital marketing budgets, ensuring strategic
allocation and strong return on investment. Evaluate performance based on KPIs
such as traffic growth, conversion rate, ROAS, and revenue contribution.
Critical Skills & Qualifications 3+ years of experience in digital marketing,
preferably within luxury hospitality, boutique hotels, wellness, or lifestyle
brands.
Strong expertise in paid media, SEO/SEM, CRM, email marketing, CMS, and digital
ecosystems. Advanced analytical capabilities with experience using Google
Analytics and reporting tools. Experience managing agencies and cross-functional
stakeholders. Strong visual sensitivity and understanding of luxury brand
identity. Highly organized, detail-oriented, and capable of managing multiple
projects simultaneously.
Fluency in English and Spanish required. Banyan Group, Philosophy “I am
with you” What Makes This Role Unique This is more than a marketing position—it
is about translating a physical destination into a digital experience
that inspires desire and connection . The Digital Marketing Manager plays a key
role in bringing to life the Banyan Tree Veya & Banyan Tree Cabo Marqués
philosophy , where every digital interaction becomes an invitation to experience
wellbeing, beauty, and a true sense of place . Apply:
Gerardo.Benavides@banyantree.com|
