Join our dynamic corporate team and become part
of Aman Group. With offices strategically located around the world (Zug, London,
Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are
at the forefront of driving innovation and excellence for our ultra-luxury
brand.
Role
The Regional
Director of Residences Marketing, APAC, based in the Singapore Corporate Office
leads marketing strategy and delivery for Aman Residence projects across Asia
Pacific, from market intelligence and go-to-market planning through to sales
completion. Owning the APAC Residences marketing budget and strategy, this role
develops innovative, commercially driven marketing across brand, PR, digital,
and integrated campaigns, and leads a team to deliver against it. As brand
champion for Aman Residences in the region, the role builds the strategic
partnerships and market presence that make each project a commercial
and reputational success, working in close step with regional sales leadership
to ensure marketing is always in service of the pipeline.
This role
reports to the VP of Marketing – Club, Residences and F&B, partners closely
with the Development team and project developers throughout the project
lifecycle and works with Aman's global brand and marketing teams to ensure
APAC activity aligns with global strategic direction while reflecting local
market nuance.
Responsibilities
- Develop
and lead end-to-end go-to-market strategies for APAC Residences projects,
with clear sales-driven goals, KPIs, and commercial
objectives. - Drive market intelligence, identifying luxury
consumer trends, competitor activity, and cultural insights to inform
positioning and marketing strategy. - Oversee regional
marketing strategy and budgets, ensuring strong ROI, performance tracking,
and alignment with commercial targets. - Build, lead,
and develop a high-performing APAC Residences marketing team to support current
and future project needs. - Act as the brand guardian
for Aman Residences across APAC, ensuring consistent brand positioning while
adapting for local market relevance. - Lead integrated
marketing campaigns across digital, print, media partnerships, events,
and experiential activations to support sales
performance. - Manage agency, media, influencer,
and strategic partnership relationships to maximize brand visibility, awareness,
and project desirability. - Partner closely with Development,
Sales, and project stakeholders to embed marketing strategy throughout
the project lifecycle, from feasibility through sales
execution. - Oversee PR and communications strategy,
including agency management, media relations, thought leadership opportunities,
and reputational risk management. - Ensure exceptional client
engagement through exclusive events, private previews, and high-touch
experiences that reflect Aman’s luxury brand
standards.
Requirements
- University
degree in marketing, communications, or a related
field - 10+ years of experience in luxury marketing,
with experience in a management capacity - Demonstrated track
record developing and executing innovative, commercially driven go-to-market
strategies, not just campaign execution - Highly innovative
across both strategic marketing planning and tactical/campaign execution, with
a track record of bringing fresh thinking to luxury
marketing - Experience marketing branded residences, luxury
real estate, or working closely with property developers strongly preferred,
but not essential - Demonstrated experience owning budget
and strategy, with clear evidence of ROI-driven
decision-making - Experience building strategic
partnerships/collaborations that support brand and commercial
goals - Excellent written and verbal communication skills
in English; additional Asian language a strong plus - Strong
track record managing senior stakeholder relationships, including developers,
partners, and cross-functional leadership - Ability
to operate autonomously in a fast-paced, matrixed environment, managing multiple
concurrent projects under pressure - Working knowledge
of marketing analytics/reporting tools, comfortable using data to inform
strategy and report performance to leadership - Awareness
of real estate advertising/marketing compliance requirements across APAC
jurisdictions a huge bonus - Highly organised, with strong
attention to detail and time management skills, even when managing multiple
concurrent projects - Proficiency in PowerPoint, Excel,
Salesforce, Adobe Photoshop and InDesign - Willingness
and ability to travel regularly across APAC
markets
Benefits
At Aman Group,
we believe that our colleagues are at the core of our success. We offer
competitive benefits including exciting international career opportunities in
a company that is expanding rapidly.
We prioritise and support your career journey, making you feel valued, included
and at home.
If you thrive in an ultra-luxury environment and
are passionate about shaping exceptional people experiences while leading HR
strategy across a dynamic region, we invite you to apply and join us on our
journey.
