Marketing & Communications Manager - Aman Nai Lert Bangkok

Negotiable
Experience
Unlimited
Job Type
Full Time
Location
Thailand, Bangkok
Job Description

Location Overview
Join our team in Aman Nai Lert. Amid
the skyscrapers of central Bangkok, Thailand’s first urban Aman hotel
and residences will rise from the verdant sanctuary that is Nai Lert Park. Here,
history and nature will come together to tell a new Aman story, one entwined
with the exceptional legacy of Thailand’s revered Nai Lert
family.

Job Summary:

The Marketing
and Communications Manager supports the Director of Marketing and Communications
in executing the marketing, communications and public relations strategy
for Aman Nai Lert Bangkok. The role is responsible for managing
the property's English social media platforms and LINE Official Account,
strengthening the hotel's positioning through compelling storytelling,
strategic public relations and thoughtfully curated digital
content.

Working closely with Corporate Marketing
and Communications, the role ensures all communications consistently reflect
Aman’s brand DNA while driving awareness, engagement and revenue opportunities.
The position also oversees the development of marketing collateral, website
content and reporting, ensuring all communications are delivered with accuracy,
refinement
and consistency.

Responsibilities:

  • Support
    Director of Marketing and Communications in managing all marketing,
    communications and public relations activities for Aman Nai Lert
    Bangkok.

  • Liaise with Aman Corporate Marketing
    and Communications on media enquiries, brand initiatives and regional campaigns,
    ensuring timely and professional
    responses.

  • Safeguard and strengthen the hotel's
    brand positioning by ensuring all communications consistently reflect Aman brand
    standards and values.

  • Manage the hotel's English
    language social media platforms, including Instagram, Facebook and LINE Official
    Account, overseeing content scheduling, publishing, community engagement
    and performance optimisation.

  • Create engaging
    and inspiring content that reflects the essence of Aman while supporting
    commercial objectives and brand awareness.

  • Assist
    in developing and executing integrated social media campaigns, ensuring
    consistency across all communication channels.

  • Work
    closely with Corporate Marketing and Communications on media relations,
    influencer partnerships, familiarisation visits and hosted media
    programmes.

  • Coordinate media follow up following
    press visits, influencer stays and events to maximise editorial coverage
    and secure key messaging.

  • Draft and edit press
    releases, media materials, social media copy and other marketing communications
    in line with the Aman tone of voice.

  • Identify
    and develop newsworthy stories, experiences and seasonal campaigns for media
    outreach and digital storytelling.

  • Monitor
    the hotel's online reputation across relevant review platforms and prepare
    thoughtful responses in accordance with Aman
    guidelines.

  • Oversee weekly and monthly marketing,
    social media and media coverage reports, including campaign performance,
    analytics and press clippings.

  • Coordinate
    the design, production and distribution of hotel collateral, ensuring all
    materials comply with Aman brand guidelines.

  • Support
    travel trade marketing initiatives in collaboration with the Sales
    team.

  • Coordinate photography and videography
    projects, including planning, production logistics and asset
    management.

  • Manage the Aman Nai Lert Bangkok website
    content management system (CMS), ensuring all content remains accurate, current
    and consistent across all language versions.

  • Assist
    in planning and executing media events, influencer experiences and promotional
    activities.

  • Perform any other duties as reasonably
    assigned by the Director of Marketing
    and Communications.

Qualifications:

  • Bachelor's
    degree in Marketing, Communications, Public Relations, Business Administration,
    Journalism, or a related field.

  • Master's degree (MBA
    or Marketing-related) is an advantage.

  • 5-8+ years
    of experience in marketing, corporate communications, public relations, or brand
    management.

  • Experience developing and executing integrated
    marketing and communication strategies.

  • Proven track record
    in managing campaigns, brand positioning, and stakeholder
    communications.

Aman Resorts is a global hotel chain founded by Adrian Zecha in 1988. It's known for being small, private, and blending with local culture, and its name means 'a place of peace.' The brand creates a luxury vacation experience through low-density layouts and personalized services, usually keeping each property under 50 rooms.