Location Overview
Join our team in Aman Nai Lert. Amid
the skyscrapers of central Bangkok, Thailand’s first urban Aman hotel
and residences will rise from the verdant sanctuary that is Nai Lert Park. Here,
history and nature will come together to tell a new Aman story, one entwined
with the exceptional legacy of Thailand’s revered Nai Lert
family.
Job Summary:
The Marketing
and Communications Manager supports the Director of Marketing and Communications
in executing the marketing, communications and public relations strategy
for Aman Nai Lert Bangkok. The role is responsible for managing
the property's English social media platforms and LINE Official Account,
strengthening the hotel's positioning through compelling storytelling,
strategic public relations and thoughtfully curated digital
content.
Working closely with Corporate Marketing
and Communications, the role ensures all communications consistently reflect
Aman’s brand DNA while driving awareness, engagement and revenue opportunities.
The position also oversees the development of marketing collateral, website
content and reporting, ensuring all communications are delivered with accuracy,
refinement
and consistency.
Responsibilities:
Support
Director of Marketing and Communications in managing all marketing,
communications and public relations activities for Aman Nai Lert
Bangkok.
Liaise with Aman Corporate Marketing
and Communications on media enquiries, brand initiatives and regional campaigns,
ensuring timely and professional
responses.
Safeguard and strengthen the hotel's
brand positioning by ensuring all communications consistently reflect Aman brand
standards and values.
Manage the hotel's English
language social media platforms, including Instagram, Facebook and LINE Official
Account, overseeing content scheduling, publishing, community engagement
and performance optimisation.
Create engaging
and inspiring content that reflects the essence of Aman while supporting
commercial objectives and brand awareness.
Assist
in developing and executing integrated social media campaigns, ensuring
consistency across all communication channels.
Work
closely with Corporate Marketing and Communications on media relations,
influencer partnerships, familiarisation visits and hosted media
programmes.
Coordinate media follow up following
press visits, influencer stays and events to maximise editorial coverage
and secure key messaging.
Draft and edit press
releases, media materials, social media copy and other marketing communications
in line with the Aman tone of voice.
Identify
and develop newsworthy stories, experiences and seasonal campaigns for media
outreach and digital storytelling.
Monitor
the hotel's online reputation across relevant review platforms and prepare
thoughtful responses in accordance with Aman
guidelines.
Oversee weekly and monthly marketing,
social media and media coverage reports, including campaign performance,
analytics and press clippings.
Coordinate
the design, production and distribution of hotel collateral, ensuring all
materials comply with Aman brand guidelines.
Support
travel trade marketing initiatives in collaboration with the Sales
team.
Coordinate photography and videography
projects, including planning, production logistics and asset
management.
Manage the Aman Nai Lert Bangkok website
content management system (CMS), ensuring all content remains accurate, current
and consistent across all language versions.
Assist
in planning and executing media events, influencer experiences and promotional
activities.
Perform any other duties as reasonably
assigned by the Director of Marketing
and Communications.
Qualifications:
Bachelor's
degree in Marketing, Communications, Public Relations, Business Administration,
Journalism, or a related field.
Master's degree (MBA
or Marketing-related) is an advantage.
5-8+ years
of experience in marketing, corporate communications, public relations, or brand
management.
Experience developing and executing integrated
marketing and communication strategies.
Proven track record
in managing campaigns, brand positioning, and stakeholder
communications.